Building a Practice You Love

Love and money are two of the greatest motivators for people. This article will get thinking about how you would build your practice. Do you prefer one that focuses on activities you love or one that focuses on activities that will make the most money? Learn the truth about building a practice..

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After the Sale

As advisors, we’re often focused on making the sale happen rather than what actions we should take after the sale. We forget that what we do after the sale is just as important as what we do before the sale. The actions we take after making the sale can improve our profession and future sales...

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Establishing a Niche Market

It is important for agents and advisors who specialize in specific products or services to establish a niche market. This article provides you with the information to help you as you begin to establish your own niche market. Seven steps are explained in further detail to make the process easier...

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Articulating Your Value

Are you having difficulty communicating the value of your company with the public? This article will guide you through the steps of defining your value and sharing it with your target audience. It will allow you to better understand how your company differentiates from others and what you..

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Ideas for Profitable Practice

Finding prospects and persuading them to buy the financial protection they need is the biggest challenge for most agents and advisors. However, with the right conversation, you can lead your clients to the right financial plan and close a sale. In this article, read about tips you can use to..

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Seize Tomorrow's Opportunities Today

Advisor 2020 will show you how to maximize the opportunities facing your business today and in the future. The financial-services industry is experiencing competition and consolidation. Advisors can take advantage of the opportunities created by these changes to grow their business. This article..

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Cultivating the African American Market

The African American market is a huge market with the endless potential to grow your business. In this article you'll learn how to cultivate and grow your business to reach this market. Additionally, it provides a background on the market and a step-by-step guide for expanding your business to..

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Getting to Know Your Clients

Familiarizing yourself with your client and their life can increase your sales. Understanding your clients’ industry and their jargon could help you explain what products you have to offer. Relating the tools of your trade with theirs could improve your sales by helping them understand your..

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Listen!

The top producers in our industry share a common strength: an extraordinary listening ability. Listening seems simple because it is one of our main human senses; however, few of us truly use it to our full advantage. This article talks about the importance of listening and how listening intently..

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Standout With An LACP Certification

If you are looking to distinguish yourself in our industry, you may want to consider an LACP Certification. This certification showcases your comprehensive grasp on product knowledge, and with NAIFA’s alternate certification path, you can be certified without needing to take the exam. Check out..

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